Eric McGoey Consultants
At the tail end of 2023, I was entrusted to help an old collegue and friend build a brand for a new consulting business he was starting.
Josh Matlow : Mayoral Campaign 2023
During the 2023 mayoral election for the city of Toronto, Josh Matlow announced via an open letter, social media and media interviews on Tuesday, March 22 that he was planning to register as a mayoral candidate on April 3, 2023. As an established city councillor, some Torontonians already know who Josh was and what he stood for and from early polls 18% of Torontonians would vote for him ranking 3rd amongst other candidates. I was tasked with creating a visual identity to not only build on his current name recognition, but also, reinforce his vision for the city as Mayor.
OM Fitness
In the summer of 2021, I was hired to create a logo for a small personal training company out of the east end of Toronto.
Ontario's Smart grid fund
In 2016, I was tasked with the creative direction of the brand and the initial launch of the Smart Grid Fund. This fund supports innovators to develop cutting-edge technologies that will make future electricity systems run better and give customers more choice and control over their power usage.
Muttropolitan Walks
Muttropolitan Walks, a dog walking and boarding company launched in 2018, entrusted me with a complete identity exercise. One crucial part of the brand was the incorporation of the owner and operator's late Boston terrier.
Electric & Water Reporting and Benchmarking
In 2018, buildings in Ontario 50,000 square feet or larger were required to annually report their energy and water usage. The Ontario Government developed the Electric and Water Reporting and Benchmarking (EWRB) program to compile and report the gathered data. I was approached to give them a way to differentiate themselves from the other programs offered by the government but also add a fun element to something that is generally seen as tedious red tape.
Hero
Hero was a young streetwear brand out of Toronto that strived to make the world a better place. The owner-operator hired me to create an identity, thier full initial product line, which mainly consisted of t-shirt designs, a website and marketing materials for thier first run and thier first Holiday fundraiser.
